World Design Exhibition 世界設計之都-台中國際展館

世界設計之都－城市為原點的設計價值探索
World Design Capital – Exploration of Design Values with City as the Origin

世界設計之都（World Design Capital）為國際工業設計社團協會所發起的活動，自2008年起以兩年為期，於世界各地選擇一座城市進行各類與設計相關的計畫推動，獲選城市作為一個具國際創意與創新的中心，除了吸引創新投資並促進經濟發展，更可作為引領國際設計趨勢的所在。世界設計之都的理念，強化了以城市作為設計觸發的尺度，如何以城市作為設計的主軸、界域與探索原點，藉以創造設計與社會、文化、經濟及環境的之間的互動，成了設計之都的理念原型。作為一座以高度設計發展為傲的城市，台中也企圖透過世界設計之都的競逐，宣揚其獨特的設計價值與精神。

World Design Capital is an event founded by the International Association of Industrial Design Societies, and since 2008, every two years, it has selected a city around the world to carry out various design-related projects, and for the chosen city as a center of international creativity and innovation, and in addition to attracting innovative investment as well as promoting economic development, it can also serve as a guide to international design trends. The concept of World Design Capital reinforces the scale of having cities as design catalyst, and determines how to use the city as the main axis, boundary and exploration of the origin of the design so as to create interaction between design and society, culture, economy and environment, as the ideological prototype of such Design Capital. As a city taking pride in its high degree of design development, Taichung City also attempts to promote its unique design value and spirit through participating in the competition of World Design Capital.

場所空間架構－由城市入口、走廊、客廳建構的展示場域
Domain Spatial Structure – Display Domain Constructed by the Entrance, Corridor and Living Room of City

本案即是台中申請作為世界設計之都的國際展館，以舊酒廠為基地的工業廠房中，我們透由世界設計組織「以人為本，由下而上，不為設計而設計」的理念，結合城市入口、城市走廊與城市客廳的概念，將室內空間區分為三大塊。城市入口以象徵10個曾作為世界設計之都的城市為主題，各個城市的市花為主要代表色，藉由線性的匯集延伸成具高度軸向性的城市走廊。在狹長的走道空間兩側，兩側牆面以各城市的背景簡介與設計發展，呈現出設計之都的不同面貌。走廊盡頭開闊的方形展示空間為城市客廳，在黑色為主色調的場域內，我們邀請這十個城市的普羅大眾，透過影片的呈現表達他們對設計的不同看法。由走道延伸而來，代表各個設計之都的軸向線段，則開枝散葉成為一個個獨立的區塊，每個線段的終點都展示了該城市設計師如何以各自的角度出發，以新世代觀點提出設計如何改變他們身處環境。

This project is the International Pavilion that Taichung applied for as its effort in participating in World Design Capital, and for the industrial plant located the old alcohol distillery,, the concept of “people-oriented, bottom-up, not design-oriented”, by the World Design Organization was adopted in synergy with urban entrance, urban corridor and urban living room. The theme of the city entrance symbolized the 10 cities that have been selected as the World Design Capital in the past. With the city flower being the main representative color, they were extended along the linear highly axial urban corridor. And on both sides of the narrow walkway space, the two sides of the wall are presented with the background and design of each of the chosen city, showing the different aspects of the design capital. At the end of the corridor, the open square display space being the urban living room, and in the field of black color, the general public in these ten cities shall be invited to express their different views on the design through film presentation. As extending from the corridor, it represents the axial segments of each design capital, each of the separate blocks, and the end points of each segment show the point of departure of how the city designers can manifest their respective perspectives, as generational perspectives suggest how design can elevate and transform their environments.

集思廣益的設計－以互動建構由下而上的設計思維
Design of Broad Thinking – Design Discourse Built from Ground Up with Interaction

在這個以「城市脈動」為主題的規劃中，由下而上傾聽最底層的設計之聲是展覽所欲傳達的主要精神。在入口處，我們特別以三角形為原型，將其組構成桌子的形式，由下而上，由小至大堆疊成為倒梯形的裝置構件，藉此隱喻設計作為人們日常中頻繁接觸的事物，與普羅百姓息息相關的思維。這樣的理念也落實在展區設計中，展場內透過攝錄的互動裝置，讓參訪民眾針對他們所認知的設計，以台中為核心的設計想像與思考，皆得以暢所欲言，並透過裝置錄製為影像上傳至雲端發表，集思廣益，建構一個兼具深度與廣度的多元論述。

In this "urban pulsation" theme plan, the main spirit to be conveyed by the voice of the design from listening to the bottom layer of the design, built from the bottom up. At the entrance, triangular prototypes were created in the form of tables, from bottom to top, from small to large stacking into an inverted trapezoidal component, a metaphor for design is about events frequently encountered by people in daily life, the discourse closely related to the thoughts of everyday people. This concept was also implemented in the design of the exhibition area with interactive installations for visitors to understand the design they have come to know well, to reflect and think through such Taichung-based design, and they can express their thoughts freely, and recorded as content to be uploaded to cloud for publication, as a consolidated discussion and exchange of ideas and sentiments, in constructing a diverse and multi-valence discussion with depth and horizon.